Innovative and sustainable services

The economic structure is becoming more and more dominated by services. This is a development trend that progresses despite economic fluctuations.

In services targeted at private consumers, the strengths of the region lie in tourism, events and experiences produced through creative sectors, culture or sports and service packages placed on the market.

Priority areas of the innovative and sustainable services pillar

Responsible tourist destinations and services

  • Attractive tourist destinations and high-quality service packages 
  • Productisation and digital technology

Products based on creative industries, culture and physical activity 

  • Event and experience production
  • New business models and service design

Multidisciplinary welfare services

  • Co-operation between the public sector and private sector 
  • utilisation of different sectors in welfare services 

Learning and education services

  • Competence packaging and digital solutions
  • Education export
  • Advanced teaching technologies